CARES® is the award-winning aviation restraint designed specifically for children. Weighing only 500 grams, the safety device easily fits into a 15cm drawstring bag, adjusts to fit virtually all aeroplane seats, and takes one minute to install.
CARES replaces the need to haul a car seat onboard a plane or travel uncomfortably and unsafely with young children in your lap, while taking an aeroplane flight.
CARES® has established its own category by being the only harness-type device certified for all phases of flight – taxiing, take off, turbulence and landing. It provides the equivalent level of safety to a car seat and is designed for children 10-20 kgs (1-4 /5 years old), up to 102cm tall, who are in their own plane seats.
CARES® FAA credentials are recognised by the majority of global airlines and government aviation authorities. It has been available across Aust / NZ since 2008 and is being well received by young families.
CARES® is the only harness-type safety device that is lightweight, easy to install, approved by authorities for all phases of flight, uncompromising on safety and comfortable for a child to use.
CARES® means no more lugging of bulky car seats and no more lap babies!
It provides the travelling adults with peace of mind while the child can sleep comfortably, have room to move, lower the tray table to play on and be out of kicking range of the chair in front!
The CARES straps feel similar to being in a car seat and this assists to settle the child in to the flight (we hear of some parents saying it‟s the same belt that the pilot wears. This works a treat on young flyers, although we cannot confirm if it‟s true!).
CARES is a unique, emerging brand that has created a new category in children safety devices.
All local Airlines have recently updated their „Travelling with children‟ policies to specifically mention CARES.
V Australia (Feb 09), QANTAS (Mar 10), Air New Zealand (July 10) and Virgin Blue (Oct 10) have led the way on this. This has contributed to a major increase in consumer awareness of CARES. A quick link to these airline policies is located on the CARES Australia website.
CARES can attract parents, grandparents and carers in store looking for CARES specifically, it is well suited as a gift purchase and could work well in impulse/‟try before you buy‟ positioning.
CARES Australia will work with Retailers to tailor in-store support as required and keep Retailers up to date with CARES brand marketing initiatives.
CARES delivers competitive retail margins, a proven sales history with shoppers internationally, two years of established volume in Aust & NZ via Little Gulliver retail operations and will benefit from ongoing brand investment.
- Individual CARES presentation box is 24.5cm (L) x 16cm (H) x 5.5cm (W), weighing 0.55kgs